Examples of successful stamp rallies、Examples of easy failures
Introducing trends for successful digital stamp rally campaigns。
Success is the number of participants (the number of people who obtained at least one stamp)、This refers to the volume of applicants (number of applications for benefits) exceeding the organizer's expectations.。
The examples shown below are only relative trends.。Purpose、This may not be the case depending on the plan.。
Examples of easy success
Events held in a short period of time and in a narrow area
1Events that are held in limited locations for 1-3 days will have a large number of participants and will be more likely to be successful.。
Most of the stamp rallies that meet the above conditions、It is not a standalone event, but a main event.”lively”I will take charge of。
The total number of participants tends to be higher than in long-term events.。
Example) Event in front of the station、〇〇Decision Grand Prix、〇〇フェスタ、exhibition、school festival
Main benefits gained from stamp rallies during short-term events
- Participant attributes based on questionnaire(area、gender、Purpose etc.)acquisition of
- Volume of total number of participants
- Problems and complaints are less likely to occur.
Events with limited participant attributes
vehicle、anime、Fans of 〇〇 etc.、Events with enthusiastic participants are more likely to be successful.。
Main benefits gained from stamp rallies where participant attributes are limited
- Dissemination on SNS etc.
- repeater volume
Events where benefits have universal appeal
Benefits that are valuable regardless of your area of residence or hobbies/preferences (gold certificates)、Wagyu beef、Events that provide game consoles, etc. are more likely to be successful.。For events that focus on participant attributes, it will be easier to succeed if you provide attractive benefits within the values of the participants.。Also、It would be even better if there was a bonus that you would definitely receive as a participation award.。
The main benefits that can be gained from stamp rallies where the benefits have a universal appeal
- Volume of total number of applications
Examples of easy failures
Events with conditions for participation
The total number of participants will decrease if conditions are met for event participation, such as advance application.。
Events that do not take into account the capacity or business type of the QR code installation location
Mainly targeted at restaurants。
Time restrictions when choosing a restaurant as a spot、Restrictions by customer unit price、weather、The effect of the day of the week occurs。
The number of participants can be calculated to a certain extent by counting backwards from the business type and capacity of the restaurant.、Don't set excessive goals。
Examples of excessive goals
50Held in store for 10 days。1If your goal is to obtain a total of 1,000 stamps per day、1On average, 20 stamps per day are required per store.。If an individual restaurant that is open only at night serves more than 20 groups every day, it will be a very prosperous restaurant.。This is a difficult goal even in a large city.。
Stamp rally for restaurants has period and number of spots、Please carefully consider the application conditions for the benefit before holding the event.。
Events where you pay money to get stamps
Even if the benefits are luxurious, there are only a few people who want to pay for stamps.。
Events without continuous PR
Stamp rally is not the main content.。Avoid multiple conditions that can easily lead to failure.。